CEO Six Fingers, writer, keynote speaker about strategy & innovation, music freak
Rob Adams is interested in the how and where of innovation. He is a writer, speaker, founder of Six Fingers and teacher at EADA Business School in Barcelona. He is always looking for new theories and ideas that arise in the world and contribute to change in our society, our lives and our ways of working. He lives in the Netherlands.
Rob’s keynotes offer the insights and tools to accomplish renewal. To prevent a clash between an improve and renewal mindset, and making sure these work together towards a sustainable future. Everything Rob does has to do with his strong belief in the idea that somebody, somewhere solved your problem for different reasons in different circumstances. He re-uses existing solutions instead of re-inventing the wheel over and over. He is well known for his ideas around transferring innovations from one sector to another. By implementing existing knowledge systematically from other branches, he helps multinationals to realise corporate startups.
Realising corporate startups by applying design thinking is the basis of his fourth book: Versus. Versus is based on the many discussions Adams has had in recent years with both start-ups and multinationals. He had conversations all over the world, from the Netherlands to Silicon Valley, to discuss the pitfalls organisations encounter and the roads that lead from innovation to success. Years of research into global innovations and his work with clients have given him in-depth knowledge of how innovation is born and how it can be successfully structured. His former books ‘Branchmarking’ and ‘Cheat’ are about transsectoral innovation. ‘No Ego’ is about unknown people who changed the world.